I have another video on that subject coming out next week called:
(I wasn't kidding when I said this phase is my thing)
So, if you're climbing in this phase, it's because your positioning is unchallenged.
Your brand is memorable and top-of-mind, your content is specifically designed to take people through a no-pressure, low risk funnel.
And you're starting to rely less and less on networking (still important, but not as important as the other phase) and community building tactics to get you leads.
You're charging your worth.
If you have a hard time charging your worth, I highly recommend working with my friend:
50k -100k phase:
Some folks will disagree with me, but this is the phase you begin to scale.
What does scaling mean to me? It means taking a winning message, brand, positioning and saturating the market with it. Multiplying the message using the Compound Effect.
It's creating a campaign that is leveraged on 10 different algorithms to bring you an un-godly amount of traffic.
You actually have the money to invest in the infrastructure to make this happen. You need systems, staff, VAs, PAs, media buyers, copywriters, and maybe a sales team.
People try to scale BEFORE this phase, and I can't tell you what a disaster-waiting-to-happen that is.
You see Alex Hormozi? Remember me talking about him? Mr. 68-Pieces-Of-Content-A-Day guy?
As one of my connections reminded me, Alex was sticking with Long-form YT and short-form IG posts BEFORE he scaled to what he is now. That's basically what I teach you in the videos before.
So, he didn't just hop on 10 platforms and blasted his way though. He build his way up there. Granted he makes 100 million a year, but the fundamentals of the thing remains.
At this level, you know your audience inside and out, you know how to deliver your message, you know your position well, and your product is absolutely insane. You offer is insane. Everything has been proven in the last two phases.
You see... the whole point of this email is to stop jumping all over the place and begin to see your content marketing as no different than learning math.
First you need to learn how to add/subtract (offer and niche).
Then you need to multiply/divide (the ins and outs of content - copywriting and sales).
Then you need some geometry (networking).
Then you need some pre-algebra (results).
Then you need some algebra (positioning and brand).
Then you need some calculus (content funnel).
Then there is Good Will Hunting type of math (scaling).
You need to build your machine one block at a time.