But, you opened this email for some case study strategy and how-to's, didn't ya?
Well, here we go, no time like the present.
There a few ways to do this.
1. Create a post.
2. Use it as part of your outreach (I did this when I first got on LinkedIn and did this for my cold email outreach).
3. Create blogs with it.
4. Make a video for you TT/IG/YT and tell it orally with visuals.
And why are case studies a superior form of content, in my opinion?
Proof of concept sells faster than theories/thoughts/ramblings/how-to's.
The mistake people make with case studies is they treat it like a boring piece of scientific research.
Or they share way too much detail.
Or they don't position it for what it really is... a sales letter disguised as content.
Because most people on Linky, IG, TT, YT... are just talking heads.
Puking up things they've read in books/blogs/and newsletters like this.
So, proof of concept and allowing your audience to visualize solving their problem with you is a powerful combination.
So, how can you do it?
Let's first go over....
Introduce The Main Player
Establish The Problem
The DUH-OH Moment
That's the formula. Don't skip parts. Don't rearrange parts. Don't add another part.
Follow. The. Formula.
Screenshot it if you have to, write in your super fancy Notion account, or, if you're like me, jot it on a sticky note.
Note: Don't pick any random story. Pick an actual case study with a scenario that aligns with your ICP/Avatar/Ideal Prospect's strongly desired outcome. Anything else is just a waste of time and distracting.
Lemme put this together for you, so you have an example to work from.
How I helped my client create a case study than got him over the 100k a month mark
Meet Ricky Bob.
Ricky Bob is a Startup Advisor for Seed A rounds.
He sits on their boards, gives them go-to-market strategies, funding strategies, leadership development and business development advising. (Introduce The Main Player)
He's been on LinkedIn and has been running a well-downloaded podcast for nearly 3.5 years.
Things are going well, but not well enough.
He feels his sales cycle is way too long.
His content is great. But doesn't push people to reach out quick enough. His sales cycle in 3-5 months long. (Establish The Problem)
He's tried to launch a book to entice people. He's tried tripling his content output. He's tried a lead generation specialist to go on Sales Navigator to shorten the cycle and sign more clients in less time. (Give Context)
He now started to get really low quality leads that are not ready to work with him; either don't have the funds, or the product, or still to young in startup years. (The Wall)
He had enough. Reached out to me to see if I could diagnose the problem and give him a way out.
We agreed to my content advising package. (The Meeting)
So, I took a deep dive into his stuff. Clearly his was really good. Pumped out content like a madman. He's super experienced, charismatic, and knows what he's talking about.
But he was 100 percent top-of-funnel with his content (The DUH-OH Moment). In other words, his content was only designed to get people in the funnel, not move further down or convert. It's basically a permanent nurturing campaign.
Lotta waiting around.
So, I told him we have to have middle-to-end-of-funnel content that speak specifically to people who are solution and problem aware, they are offer hunting and looking for help TODAY.
First thing we worked on is identifying a prevision win from a client and breaking it down using the same formula you're looking at and position it as a sales letter disguised as content. (The Solution)
He went to work on it using the formula above.
The very next day he published.
"So many inbounds" (The Result)
DO NOT PUT A CTA. IF YOU DO THIS RIGHT. THEY'LL BE SO AGITATED AND NEED TO REACH OUT. NO URGENCY TACTICS NEEDED.