Did you know that 90 percent of what I talk about on LinkedIn is about POSITIONING?
You see, most people say "There's Riches in the Niches" or some puke-worthy platitude like that.
Here's the thing.
If you pick the right niche, then what?
That's why people struggle. It's not just about picking the right niche, but what you do while you're in that lane.
Remember my post from yesterday?
Well, allow me to expand on my PBS Special.
So, a niche is just a subset you choose to talk to.
I work with multi-unit Chiropractors and DPTs to fill their calendars.
That's pretty niche-y. Basically, you only work with chiros and DPTs who have multiple units. And if anyone has any experience with multi-unit owners... their overheads are insane. It's mission critical that their calendars are BOOKED. So, this niche works well.
How do I know?
I used to be in this niche on Twitter 5 years ago.
I still have two clients that I do content for this very day.
That's not enough.
You still have competition in this niche.
Who would you be competing with?
🔹VAs promising leads.
🔹Chiro turned gooroos programs.
So, how do you get away from all these people?
By sharing MORE value?
By sharing MORE expertise?
By sharing MORE tricks/tips?
It's your POSITIONING that will obliterate you competition.
How to establish that?
1. Figure out what everyone's offering by way of content.
2. Figure out what they are selling (actual offer, price, methods).
3. Figure out how you're different from all of that.